Specsavers captured the Westfield shopper by using Floor Decals to promote their 50% off 1 pair sale.
To create awareness of their 50% off 1 pair sale, Specsavers chose Floor Decals to communicate the message to Westfield shoppers.
BrandSpace and Specsavers worked together to select strategic locations to place the decals – one in close proximity to their store and one at the bottom of the busy escalators.
This maximized the impact with shoppers and helped drive visitation in-store to check out the sale.
The participating centre was Westfield Albany.
The use of Floor Decals as part of their local marketing plan helped the store achieve 20% growth during the campaign period.
“We feel the decals are great for brand awareness and a brilliant way to get the message to our customers. They are particularly effective when we have a great offer, as they help drive visitation to our store.” – Lyndon Vincent, Local Area Marketing Manager NZ & QLD – Specsavers