Case Studies

Elizabeth Arden

Elizabeth Arden partners with Westfield centres to show case their brand through pop up activations.

Since October 2013 Elizabeth Arden has partnered with Westfield centres showcasing the Elizabeth Arden brand via mobile beauty pop-up stores.

The pop-up stores are a fantastic tool in creating another dimension to the experience and services on offer at the Elizabeth Arden counter. The objective of engaging and attracting customers to the brand has been a success within the Westfield centres.

Elizabeth Arden pop-up stores provide a competitive advantage to Westfield shoppers. Customers get to experience complimentary services such as personalized make up tutorials, skincare consultations and the latest fragrance launches, not to mention the free gift they receive with purchases.

“The pop-up stores have proved to be a valuable asset to Elizabeth Arden’s promotional activity in the marketplace allowing us a wonderful opportunity to partner with our key retailers in Westfield centres to bring a truly interactive beauty experience to our customers – both existing and new. As Elizabeth Arden evolves, one of our goals is to introduce the new look and feel to NZ and a pop-up store in Westfield is the perfect tool and venue to do this. A great place to meet, greet and wow the next generation of Elizabeth Arden loyalists.” – Heather Edge, National Sales Manager – Elizabeth Arden.