Case Studies

Holden Little Drivers Experiential Campaign

Holden chose Westfield to showcase their Holden Little Drivers activation. The Little Drivers campaign was driven to identify national talent and aimed at nurturing up and coming kiwi golf stars.

Holden was on a drive to find New Zealand’s next Ryan Fox or Lydia Ko with the inaugural Holden Little Drivers Tour. Westfield Riccarton and Albany were chosen as the ideal locations for these events, which included a mini putting course that weaved its way around and under a Holden Trax.

Top performers in each region went in the draw to win $1,000 of golf equipment and flown to Auckland, culminating in the final putt off at the Holden NZ PGA Championship.