20th Century Fox showcased the release of the movie ‘Home’ through a creative Banner promotion across Westfield centres nationwide.
To promote the animated movie Home, 20th Century Fox and AA Insurance worked together to utilise one of the media formats offered by BrandSpace. The aim of the campaign was to engage the Westfield shopper through the use of unique hanging banners that caught the eye.
The banners used were bright impactful colours, with each side displaying different graphics. The front detailed the launch date of Home, while the reverse side promoted insurance with AA as well as Home freebies, such as characterized ‘Oh’ toys and free ultimate family movie packs that were up for grabs.
To draw in the audience further and reach families in a fun and captivating way, the banners included the loveable misfit ‘Oh’ as a hanging feature from the bottom of each banner.
“From the outset BrandSpace worked alongside our creative teams to create something totally unique within the retail marketplace. The attention the banners attracted were key to consumers engaging with our brand and aided in the success of our release in New Zealand.” – Neil Lambert, Director – 20th Century Fox