My Republic takes ultra-fast fibre broadband to a whole new level in Westfield centres.
My Republic wanted to increase their customer base by being in front of the Westfield shopper in areas where ultra-fast broadband had recently been connected.
By doing this My Republic created an interactive “gaming lounge” where customers could play games, this gave the team the opportunity to discuss ultra-fast broadband through customer acquisition.
Initially My Republic trialed an eight week activation at three Westfield centres however due to the success have extended the space into 2016.
“We have been so thrilled with the result we are considering a 12 month activation.” – Matt Lindsay, Sales Director New Zealand – My Republic