Oxfam New Zealand – Promoted and fundraised within Westfield St Lukes.
Oxfam used a snakes and ladders concept for their experiential activity to educate and reach out to customers.
Their objective was to create opportunities for our customers to financially support children in poverty over a long period of time, or by giving a one off donation to help provide immediate aid.
Oxfam came into Westfield St Lukes for an initial trial period, due to their success Oxfam are now looking to book additional space throughout Westfield centres.
“We’ve had some great results, and we look forward to working with the team at BrandSpace again in the near future” –Rachael Clark, Supporter Relations Manager – Oxfam New Zealand