Christmas Made Easy with Panasonic.
Having your brand stand out from the crowd pre-Christmas often requires a personal approach. Panasonic wanted to reinforce their “Christmas Made Easy” tagline while increasing awareness of their Spend and Win promotion. By working alongside BrandSpace, Panasonic integrated their brand with the Westfield Gift Wrapping Booths, which provided shoppers with a complementary gift wrapping service while raising money for charity. The national exposure included branding across 16 Gift Wrapping Booths, digital amplification, in-centre posters, social media and PR.
To amplify the campaign, assist with retailer support and on shelf promotions, Panasonic also placed large 3m x 3m Floor Decals at each Westfield Countdown entrance. This media placement ensured shoppers viewed and understood the Panasonic Spend and Win promotion prior to their shop.
“This was a great opportunity to reinforce our brand message “Clever Made Easy”. The Floor Decals definitely increased our brand exposure in the malls, especially being in close proximity to our key retailers” – Lynda-Anne Bodger Marketing Manager – Panasonic